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Blog,

Hype: A Seductress in Disguise

Hype is a manipulator of the heart, of the mind, and of the soul.

Hype is a seductress, a teaser, a conniver, a user.

Hype exists to dazzle the eye, to stimulate the brain, to salivate the mouth. Hype is there to provoke excitement, and to conjure up energetic murmurs about the “amazingness” of Hype itself.

Hype is a wanderer with a purpose. It walks amongst us in our everyday lives. It connects with us, and dares to remind us that life doesn’t always have to revolve around the banality of routine.

Hype is a drug, and we wilfully give into its tantalizing allure.

But Hype is a one night stand. It plays with us, takes us home, has its way with us and once it’s over, it slips out undetected, leaving us to ponder the question, “Was it worth it??

But Hype never remains undetected for too long. It always dares to show its face again, but of course, never embodying the same form as before.

And being blinded by the sexiness of Hype, we continue to commit the same foul again and again.

 

I have never really been a Superman fan. The character never really appealed to me, and I tended to ignore many of the films and television shows associated with his character.

That is, until the day Hype knocked on my door. Her scintillating and curvaceous features staggered me, and I knew I was in trouble.

I had fallen hard.

It began last year when I began to see small snippets of my new obsession appear on the internet. Not revealing the whole show, but enough of a wink to grab my attention.

But crushes only last so long, and I moved onto a slightly different (darker) version of Hype when I became obsessed with seeing the final instalment of The Dark Knight Trilogy.

But “new” Hype would not be deterred. Playing my emotions like a classic femme fatale, she revealed herself once again a few months later.

Though, if I wanted a date with her, I would have to wait until June.

JUNE????

“But I want to see you now!”

“No”, she said with smoky seductiveness. “You have to wait until June…trust me, I’m worth it”.

So I did.

I tried not to think about the day of my big “date”, but how could I not?

And if the situation wasn’t difficult already, Hype kept teasing me with new footage of herself as June got closer.

But after months of anticipation, I finally got my date with Hype on Monday, June 17.

She had played hard to get. Had teased and tempted me for months, but I held out (persevered you could say) and proved my dedication to her.

And I did things classy. I just didn’t show up in my pinto with my jogging suit on. I went all out for her because I knew she would be worth it.

So I drove almost an hour to see her in 3D and on the IMAX screen.

And then it happened, the lights went down, the sound erupted from all around me, and Hype appeared on the screen in all her glory.

Though there were many other people in the theatre, in my mind, this was OUR moment.

 

Two and a half hours later, I heard Hype sneak out on me, but I neglected to stop her.

You see, I was too preoccupied with the pondering of one important question.

“Was she worth it?”

“Not sure”.

But hey, I hear a new Batman film is in the works.

Welcome back, “Dark” Hype….

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Crafting The Future

“We cherish the traditions of brewing history, while being creatively innovative about the future of it.”

Kevin Somerville

Brewmaster/Partner

 

BEER. A word that is simplistic in its pronunciation, but yet a word that elicits copious amounts of stereotypical connotations when spoken.

For most, it is a cheap and inexpensive alcoholic treat that appeals to university students and blue collar/working-class aficionados infatuated by the notion of sporting events, video games and social events devoid of any sort of hors d’oeuvres.

You can blame the marketing agenda of beer advertisements for this sort of hazy-eyed perspective.

In reality, beer is rarely discussed in conversation as a beverage that can compare with the alluring seductiveness of wine or spirits.

Beer is, to put it simply, a beverage marketed to mass amounts of people rather than to a specific demographic. This general understanding of what a beer is typically supposed to represent (anti-elitist) only helps to undermine the vastness of what it is actually capable of.

Niagara Oast House Brewers is looking to alter this perception of what a beer has incorrectly been defined as.

Having just recently opened their doors in November of 2012, the diminutive microbrewery (located in a beautifully renovated, century-old red barn on 2017 Niagara Stone Road in Niagara-On-The-Lake) is investing a great amount of time and effort into the composition of flavourful craft beers that are produced in innovative and quality-driven ways.

Typically, a craft beer is formulated by a brewer that is small, independent and traditional. In other words, it has no affiliations with any major chain of brewery.

Niagara Oast House Brewers ownership consists of three partners, Mike Berlis (Manager of Finance), Cian MacNeill (Marketing Manager) and Kevin Somerville (Brewmaster).

All three men have extensive knowledge and experience within the wine and beer industries. Mike and Cian are highly-educated/certified sommeliers (Cian is  also a winemaker) while Kevin was trained for brewing in Germany and Chicago, and also helped found and write the curriculum for Niagara College’s Brewmaster and Brewery Operations Management program. He continues to teach for it, as well.

With this amount of educated intelligence circulating amongst the three of them, it’s easy to understand why the company takes great strides to incorporate quality-driven methods of production.

According to Somerville, “Our goal as a company is to create top of the line craft beers that simultaneously push the limits. Craft beer culture is exploding throughout North America at the present moment, and we wish to bring that sensibility here to Niagara. We brew in small batches, and use ingredients locally sourced by Niagara Farmers who work with us to produce the freshest ingredients possible. We’re attempting to embrace and to be highly representative of the Niagara region’s famous motto of ‘farm to table.”

Adds MacNeill, “We want to do everything the Niagara way. Our desire is to respect the roots of the region.”

The microbrewery initially launched with two beers in November. A Belgian-style Saison, which is the first in the Farmhouse Ale collection of bottle-conditioned beers (historically, Farmhouse Ales were produced during the cooler months so that they could be released during the summer work season on the farm), and a Barnraiser Country Ale, a hoppy and very citrusy beer that is aromatically strong.

In April, the group has plans to release the Biere de Garde. A member of the Farmhouse Ale family, it is darker than the Saison with more malt character stepping forward.

Niagara Oast House Brewers is dedicated to maintaining an aura of fresh and contemporary, and promises to consistently have something new and innovative lurking on the horizon. Thus the beer options will constantly be in a state of transition in an attempt to offer certain types of beer during particular points of the season.

With that being said, though, it still seems that opening any sort of business within the heart of wine country would be a stressful endeavour. But the company appears to be at ease with their positioning deep within the historical heart of wine country.

The fundamental reason being that the group believes they’re not in direct competition with the wineries, but rather are there to help compliment and exhibit how multifarious (in regards to agriculture) the Niagara Region truly is.

According to Somerville, “We are aiming to add further dimension to the Niagara-On-The-Lake community, and to provide the traveller lodging in the area with another option to experience. As well, we also wish to create a more diverse food and beverage industry in the region.”

At the present moment, the microbrewery currently offers tours, tastings, retail sales and event space for social outings.

In regards to the notion of culinary, Niagara Oast House Brewers will soon incorporate the use of local chefs to help prepare and pair food with particular beers.

Though the company is influenced by the winery model, they feel they provide an alternative experience.

“We may base our existing structure on that of the winery,” says MacNeill, “but we feel that we articulate a different sort of vibe. Our initiative is to provide an experience for our visitors that is both fun and upbeat. We wish to create an energetic environment for them to be a part of.”

As noted prior, they have also just recently formed a partnership with local farmers to supply the brewery with hops for their use (though, they do wish that more hops were grown since they believe the Niagara Region is a perfect climate for it), and for sourcing other key ingredients from nearby suppliers.

The importance of engaging with the local agriculture is of utmost importance to the microbrewery because it provides for them a label of genuine authenticity. To utilize elements from the surrounding area also helps to promote the perception that the region is brimming with unbridled possibilities in regards to cultivation.

Somerville notes, “The Niagara region is blessed with such a bountiful amount of components to play with that it would be a shame not to take advantage of what’s in our very own backyard.”

To note that the company is driven by a passionate thirst for success would be an understatement.

Says MacNeill, “Niagara Oast House Breweries will elevate the status of craft beer in Ontario through creating consistent top-quality artisan beers. We’ll be good environmental stewards and support our local communities through the creations of strategic partnerships.”

A company in its infancy, free to explore all the possibilities this area has to offer is a key ingredient in the invigorating pleasure of discovering something new.

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Blog,

The Rock n’ Roll Cliché: A 6-Step Program

 

If you know anything about me, you’ll know that I am quite intrigued with the idea of the rock star. My captivation is not solely fixated on the music, however, but on the lifestyle personified by the musicians. Their carefree rebelliousness fascinates me to no ends. I am a mesmerized child merely watching the show that is the rock star life.

 

However, I have noticed a trend within rock stardom that now borders on cliché. After watching many hours of VH1’s Behind the Music, and by reading countless musical autobiographies, I have come to the conclusion that a rock star’s life follows a traditional path. Let me illustrate my 6 points.

 

A Dream- Every child has a dream of becoming a rock n’ roll star. This is why I air-band.

 

A Struggle to Succeed- I will do anything I can to get to where I want to be. I will play your high school prom because one of the student’s third cousins cleans toilets at EMI. Please take my Demo tape. Yours truly, Garth.

 

Success- Got signed and now I’m opening for Soul Decision…Jealous?

 

Excess- Let the party begin. Drugs, alcohol, money, women, STD’S.

 

The Fall- I knew hanging out with Scott Weiland was a bad idea.

 

Redemption or Death- I’m out of rehab, and have returned with a successful album thus allowing me to come full circle. Or I have died from my addiction.

 

These 6 steps mark the trajectory of a rock star’s career. Well, the one’s we seem to care about. Here are just some of the musicians that have ended the 6 step program with redemption: (In no particular order)

 

Anthony Kiedis, Scott Weiland, Slash, Courtney Love, Keith Richards, Eminem, Johnny Cash, James Hetfield, Dave Mustaine, Eric Clapton, and Motley Crue.

Here are just some of the musicians that ended the 6 step program with death: (In no particular order) Elvis Presley, Jim Morrison, Kurt Cobain, Layne Staley, Shannon Hoon, Jimi Hendrix, Janis Joplin, Keith Moon, John Bonham, Rick James.

 

It’s as simple as this.

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Blog,

Is Facebook My Friend?

 

My job as a writer allows me many privileges (The most prevalent being that I set my own hours of work). If I want to write at 3am, then so be it. The problem I seem to run into is that I have become obsessed with laziness. Instead of brainstorming about potential story ideas, I plop myself down on the couch and watch hours of mindless television “entertainment”. And when I’m not doing that, I hazily surf the net-although I have the laptop in the living room now so I can perform both tasks simultaneously. I tend to complain that I never have enough time to write, but yet, in reality, I have plentiful amounts. Setting your own schedule may seem like a godsend, but it can be detrimental to one’s overall work ethic. I undermine my freedom with complete and utter defiance.

 

I believe the greatest time waster of all is Facebook. Oh sure, it’s great to catch up with old friends and such, but it’s a great detractor of my time. It’s funny, I will go on it and check out anything that has potentially changed (someone has written on my wall, I’ve been tagged in a photo, etc.). After the ten seconds it takes to perform this task, I find myself checking out the newsfeed. Since I haven’t been on it in about 8 or 9 hours (because of sleep), I feel lost not knowing the needless information of others. So I scroll down and spy on the useless drivel that has no bearing on my life. After completing this task, I become bored with Zuckerberg’s wonder site, and leave the page.

 

You know, the internet is such a vast portal of information, but yet I am constantly at a loss as to what to look up. I have about ten sites I search on a daily basis, but upon completion of that, I tend to sit there and wonder, ‘What can I search for now’? So, in an act of desperation, I head back to Facebook because something has bound to have changed in the last ten minutes. Someone has broken up, someone has changed their status, and someone probably needs my help with cows in Farmville. My constant return to Facebook is unwarranted, but yet I do it numerous times a day.

 

What does this say about me? Am I obsessed? Am I living precariously through the lives of others? Am I just a nosy person by nature (or has social media transformed me)? Is my life so mundane that I feel the need to spy on people on my friends list? This activity does not benefit me in any way, but yet it has become an unfortunate ritual that has affected my work ethic.

 

I don’t blame the internet, but rather I blame myself for my shortcomings as a functioning human being who attempts to coexist with the “importance” of social media on a day-to-day basis.

 

Social media has become ubiquitous in our society, which makes it almost impossible to ignore. However, in my opinion, the verdict is still out as to whether or not this isolating technology (talk about irony) is a true positive for a society currently in a transitional stage of identity. Though there may be many benefits surrounding it, it does have the potential to become a dangerous tool.

 

I will more than likely never sever my relationship with Facebook, but I understand that this could lead to an addiction of massive proportions if I don’t nip it in the butt immediately. And what happens if I do delete my Facebook account? Well, I can always switch sites and check out my Twitter and MySpace.

 

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Uncategorized,

What’s Your Soundtrack?

“If I knew I was going to die at a specific moment in the future, it would be nice to be able to control what song I was listening to; this is why I always bring my iPod on airplanes.” Chuck Klosterman.

 

I want a soundtrack for my life. As arrogant as that sounds, I want music to define the situations I have encountered over the years. Now, this soundtrack would be a tad obese considering my life has been full of many memories, heartbreaks, and adventures. But the song would fit the moment. And this could work for anyone, but (of course) the soundtrack would be different, as everyone’s life experiences are inherently diverse.

 

For instance, during a breakup, my emotions would begin to get the best of me. As I slowly came to the realization that what was occurring was in fact reality, a song would begin to fade in, drifting nomadically from the depths of my subconscious and into the realm of realization, thus expressing my emotional stage at that particular moment.

 

It’s a classic device used within Hollywood film or television to help express emotional content without the use of verbal dialogue. In ‘She’s All That’, when Freddie Prinze Jr. first witnesses the transformation of Rachel Leigh Cook, he is taken back. But instead of verbalizing his emotional state, Sixpence None the Richer’s ‘Kiss Me’ begins to play. The song defines the moment, and identifies the period where he begins to ‘crush on her’ for the first time (Don’t ask me why I used this example).

 

Watch how often this technique is used within entertainment, as it is well known that music is a key catalyst in emotional transitional stages. Music adds an entirely different element to a particular scene. Music makes you feel.

 

So what would your soundtrack be?

 

 

 

a22
Blog,

My Life is 2 Hours Long!

 

What if my life were to exist within a film narrative? I’m not talking about any sort of avant-garde film, but rather a classic Hollywood structured screenplay. Wouldn’t life be so much simpler?

 

I mean, for the first half hour, everything will be sweet and dandy. I will have a loving family, a great job, a sweet car, etc. In other words, life will be perfect.

 

But hold on, after all that, trouble will begin to brew. A great conflict will arise, and everything I once took for granted will now be placed in jeopardy. I will be fired or suspended from my job, my car will be blown up, and my wife will disappear. I will not know where to begin, but then I’ll receive some sort of cryptic message (from a worthy adversary who I have wronged in the past-that’s a good thing because I was a cop)) filling me in on what I need to do to regain my once perfect world. The steps I will need to take will now challenge me mentally and physically. I will now be racing against time, except that I will continue to run into unforeseen problems. As a result, I will (temporarily) be unable to overcome the obstacles that threaten my once untouchable utopia.

 

And then eventually, after about an hour and a half, I will be faced with the ultimate decision that will all but decide my fate. I will either quit because I don’t have what it takes, or I will persevere and prove to myself and everyone else that I am the hero you all believe in. That I am capable of being all that I can be. I decide to go the hero route.

 

Finally, we arrive at the final half hour. This is where I confront my arch enemy who is attempting to rob me of my joy and happiness. His goons are no match for me. I get rid of them with relative ease. It is now me and some non-North American villain. But wait, my wife miraculously reappears. She is being held hostage by this international scum. There is a bomb strapped to her. I grimace and proceed to make dire threats to him. He does the same to me. We battle, but it cannot be a long battle because the bomb strapped to my wife will explode in 33 seconds. I dispose of him, race to my wife, and deactivate the bomb (that not only would have destroyed her, but as well the entire city).

 

My wife and I walk out of the building holding hands. The sun is setting. I turn to her, she turns to me. We romantically embrace with the sunlight romanticizing the moment. I have saved the day. I have reclaimed my dignity. I am a man. I have learned much of myself, and will move forward with this new found knowledge.

 

My life has taken 2 hours to complete. Life is once again good. There will no longer be any conflict. (Unless my story makes over $100 million, and then a sequel is a must).And this my friends is the typical outline for a Hollywood Action feature film.

aaz
Blog,

Christmas Angst

 

The Christmas season is supposed to be a time of joy, excitement and anticipation, but instead, it is a time of fear, resentment, greed, envy and bitterness; well, from what I have seen anyways.

 

Every time I venture outside of my home, I encounter anger, hostility and anxiety that truly perplexes me. I have never had anyone actually angry at me, but when I look around at the faces, there is no happiness, just pure misery.

 

I thought Christmas was about happiness and well being? To be honest, I don’t remember a time when I have actually seen a smile plastered on someone’s face as they zoom around the mall in a consumerized daze. Though, it is clear what is going on. People are forced to travel and spend money that they do not necessarily have on presents for people that they do not necessarily admire. It’s a sad state of affairs in my opinion. Giving should be about caring and understanding; it should not be out of spite or necessity.

 

It is clear that people don’t want to be there, but yet they cannot pull themselves away from the annual ritual that is gift purchasing. Dollar after dollar of hard earned spending cash is gone before one can say ‘cash or cheque’.It is tragic to be honest. People are so enamoured by consumerism that they tend to forget about the beauty and majestic quality of what Christmas is truly about. We are not merely consumers, but rather we are beings obsessed with purchasing to a point that we lose total control, and desperately anticipate the day when the holidays will be over.

 

In December, the malls are never vacant, but yet when January rolls around, there is barely a car in sight in the mall parking lot. Why is that? It’s because people have spent money on items that they cannot afford. Now, they must sit back and ponder how they are going to pay off their rent or mortgage. They are so far in a hole that they fear that it may take months before they can get out of it. Typically, society usually manages to crawl their way out of debt by September, but by then it doesn’t matter; it is now time to think about the upcoming Christmas season and what they need to purchase.

 

Especially now that there is a credit crunch around the world, people have become even tighter with their wallets then normal (and the pain on their faces is more distinguishable). So, how do we solve this problem?

 

How would I know? I’m just the writer.

 

ajk
Blog,

The Fragile Nature of Imagination

 

For those of you who don’t know me too well, understand that I am an avid follower of film. I truly admire the aesthetic that it is. It is my passion and my life. It brazenly entered my life as a child, and overwhelmed my sensibilities to such a degree that it eventually became my major in University. But, for all that film has done to enrich my life; it still embodies one major flaw. It is a visual medium.

There is no guessing, no assuming, no dreaming, and of course, there is no imagination. We are visually stimulated by images that need no explanation. In other words, we are shown all we need to be shown. The expressiveness of the filmic language is presented to us in all of its visual glory. So, for as much as film has redirected my ambitions in life, it still cannot match the intensity, nor the raw immaculate power of the written word.

 

When there is merely a blank canvas; there is then the possibility for imagination.When I read, I visualize and create characters, environments, situations, geographical locations and so on. The written word helps to describe, but it does not define what it is I am supposed to imagine. That is left to me, the reader. When I read, my imagination flourishes in so many alternate directions, and this happens because my brain creates and manipulates exuberant and vibrant images.

 

As I read, I design.

 

When a film is based on a book I have read, I am rarely enthralled with the final product (both visually and stylistically). You see, film rarely captures the vivid images I once created in my head. Film interprets differently then the individual. They understand it one way; I see it another.

 

Thus, I am forced to shed the confetti of my individualistic thoughts in favor of the constructed visuals embodied within the filmic medium.This is the key reason as to why I cannot read the book after watching the film. To me, there is no sensible reason to do so. The creative process of imagining has been stripped away. The book becomes utterly useless in my opinion.

 

So, I may love film to death, but it will never, ever, remove the potency of the written word.